Elly Yates-Roberts |
UK-based firm 10th Man has used Microsoft Azure and Microsoft data analytics tools to build a marketing intelligence platform that is being used by customers including T-Mobile, Absolut and Colgate.
The 10th Man platform is a unified data model with artificial intelligence functionality that consumes and standardises complex data to enable teams to act on insights with speed and precision.
“We work with the client and agency teams driving billion-dollar brands to rapidly deliver the media and marketing intelligence they need to make decisions quickly, act with confidence and deliver results,” said Kevin Hewitt, chief executive and founder of 10th Man.
Microsoft says that 10th Man can help brands understand the relationship between sales online and in physical stores, by using Power BI to “spot patterns, report insights and continuously optimise campaigns”.
“This enables them to be nimble to the needs of their customers,” said Hewitt. “What used to take them months now takes minutes. That’s thanks to the power and flexibility of Microsoft’s Azure cloud platform.”
10th Man plans to extend its use of artificial intelligence and machine learning capabilities to deliver more “intuitive and prioritised insights” to its customers.