Alice Chambers |
Avid, an American technology and multimedia company, is helping post-production teams to collaborate and accelerate content review and approvals with its new software as a service solution Avid Huddle.
The solution enables editors to easily share high-quality media content, ran on Avid software, during a live Microsoft Teams meeting to collectively view, discuss and comment in real time.
“Collaborating to review video content during post production is challenging when the creative team is distributed across multiple locations,” said Tanya O’Connor, vice president of market solutions at Avid. “Avid Huddle helps teams jump this barrier and truly embrace distributed working. Finally, remote over-the-shoulder content review with any production stakeholder is achieved simply by using one of the world’s most widely available collaboration apps.”
Without leaving Avid’s Media Composer, editors can use Avid Huddle to safely launch a Teams meeting that enables participants to review high-quality video content. It also allows producers, clients and other reviewers to give immediate feedback to editors by virtually adding time-stamped comments and annotations while discussing content through a live session.
“With the help of the secure and ubiquitous Microsoft Teams platform, Avid Huddle brings a true paradigm shift to the way TV shows, movies, commercials and other content can now move through review and approval with speed and economy,” said Simon Crownshaw, director for worldwide media and entertainment strategy at Microsoft. “Most importantly, we’re enabling an exceptional video and audio streaming experience that’s just like looking over the shoulder of an editor at work in Media Composer.”