Amber Hickman |
Media and technology firm Axel Springer has expanded its partnership with Microsoft with the aim of leveraging new innovations to support independent journalism.
Both organisations will work together across advertising, artificial intelligence, content and cloud computing to develop new AI-driven experiences for their users.
“In this new era of AI, partnerships are critical to preserving and promoting independent journalism while ensuring a thriving media landscape,” said Mathias Döpfner, CEO of Axel Springer. “We’re optimistic about the future of journalism and the opportunities we can unlock through this expanded partnership with Microsoft.”
Through the partnership, Axel Springer will adopt Microsoft Advertising to allow advertisers to reach a broader audience, and partner with Microsoft to pilot new AI chat experiences that will help its users better engage with its content.
In addition, Microsoft Start-MSN users will have access to more premium content from Axel Springer’s news brands, and Axel Springer will migrate its system applications and product solutions to Microsoft Azure.
“This new generation of AI is transforming nearly every aspect of work and life, including how people search for and consume content online,” said Satya Nadella, chairman and CEO of Microsoft. “Our expanded partnership with Axel Springer brings together its leadership in digital publishing with the full power of the Microsoft Cloud, including our ad solutions, to build innovative AI-driven experiences and create new opportunity for advertisers and users.”