Richard Humphreys |
UAE’s Commercial Bank International (CBI) is to leverage Microsoft cloud technology. The lender will implement Microsoft Azure and Dynamics 365 as a key step in its digital transformation journey.
In mapping out its digital transformation path, the bank has put high emphasis on productivity, security, and data, as well as pursuing a parallel cultural transformation to align with the UAE’s economic vision programmes. Having evaluated several cloud platforms across the technology industry, CBI selected Microsoft Azure for its depth of integration, local UAE commitment and security.
“CBI prides itself on being a key economic enabler, as the UAE continues on its path to greater prosperity” said James Greenwood, chief operating officer at CBI. “Our leaders have mapped out a future where the UAE stands out as a global knowledge and innovation hub and we will continue to play our part in that journey. By partnering with Microsoft, we intend to evolve our digital capabilities further, adopting world class technology to transform our customer experience. Microsoft’s Azure platform was an ideal fit for our ambitions, delivering the strategic flexibility and agility we will need on our journey.”
CBI has chosen to implement Dynamics 365 to support business intelligence and customer relationship management. Dynamics 365 is a cloud-based commerce platform that merges enterprise resource planning (ERP) and customer relationship management (CRM) into a seamless common data model, connecting enterprises to the power of the intelligent cloud.
“CBI’s transformation roadmap can propel it into a new digital era, and we are proud to be chosen as their partner in this journey,” said Sayed Hashish, regional general manager, Microsoft Gulf. “The Microsoft cloud and our solutions such as Dynamics 365 have been designed from the ground up to be scalable to any size of enterprise, with one of the broadest range of industry use cases on the market. Financial Services entities can get a 360-degree view of their customers and engage them through diverse communication channels and personalised marketing campaigns to build stronger relationships and achieve more.”