Elly Yates-Roberts |
Services and solutions provider Dentsu International has launched the new Cloud Studio with Microsoft, Adobe and Nvidia to facilitate better collaboration in media and content creation.
The new solution was built on Microsoft Azure, Adobe Creative Cloud and uses Nvidia’s artificial intelligence (AI) expertise to help users work together in real time on content including 3D, visual effects, video and digital.
With the integration of Cloud Studio into Dentsu’s artificial intelligence-enabled technology platform, Content Symphony, the firm is driving towards the creation of a more connected production supply chain, The integration is expected to be completed by the end of 2022, which will allow for faster, flexible and more evenly distributed work among users.
“Our over-arching strategy for Content Symphony has always been to enable a seamless experience for our internal teams and our clients,” said Prashant Mehta, creative global chief product and delivery officer at Dentsu. “As we integrate Cloud Studio, we can now offer this efficiency at a scale and unlock organisational productivity. This will help our creatives deliver more value for our clients in a truly modern, agile manner using our global workforce.”
According to Dentsu, Microsoft Azure was chosen to support the solution due to its security features, stability, scalability and innovations, alongside Microsoft’s ambitious sustainability commitments.
“Digital technology is transforming the media and advertising industry, not just in how content is produced but the entire business model to enable more real-time, on-demand creative opportunities,” said Simon Crownshaw, head of media and entertainment strategy for Microsoft. “In collaboration with Dentsu, we are elevating creativity with the power of Microsoft Azure’s scalable and sustainable infrastructure, to enable the future of content creation and collaboration from anywhere in the world.”