Elly Yates-Roberts |
Software company Episerver is introducing its new Intelligence Cloud which will help brands better understand their customers and personalise their experiences.
The launch comes after the acquisition of analytics provider Idio. Episerver says that “Idio functionality is now seamlessly combined with Episerver’s existing data, recommendations and analytics capabilities” to create the Intelligence Cloud. The new solution comprises both companies’ website personalisation functionality – including advanced website content and product recommendations, email content and product recommendations, personalised search and navigation, and a customer data platform.
“Customers demand a better toolset to understand and engage their audiences at scale,” said Justin Anovick, chief product officer at Episerver. “In the last few months, it’s never been more critical for brands to adapt to a customer’s in-the-moment needs or risk appearing tone-deaf by serving irrelevant and insensitive recommendations. Through the Intelligence Cloud, marketers can understand the emerging needs of their customers and mimic the empathy online that they’d show in face-to-face conversations.”
According to Episerver, “more than 30 customers have already started using Intelligence Cloud, which officially moves Idio from Amazon Web Services to the Microsoft Azure cloud infrastructure, resulting in sizeable improvements to savings, security, speed and scalability”. It enables customers to access artificial intelligence (AI)-based personalisation, use pre-trained AI to analyse data and deliver the most relevant content to the end user.