Alice Chambers |
Estée Lauder Companies (ELC) has created an AI Innovation Lab to leverage Microsoft’s Azure OpenAI Service technology across at least 20 of its beauty brands.
ELC will work with Microsoft to create “closer consumer connections and increase speed to market with local relevancy”, according to a Microsoft press release. They will do this via an internal-facing generative artificial intelligence chatbot to navigate ELC’s database of product and claim data.
“With Microsoft’s generative AI tools and extensive expertise, we are able to leverage ELC’s tremendous data to create more personalised consumer experiences and faster insights to action resulting in increased speed to market and stronger local relevancy,” said Jane Lauder, executive vice president of enterprise marketing and chief data officer at ELC.
They will also apply generative AI tools in research and development for quicker product development.
“Generative AI represents a significant opportunity for the beauty industry – creating more engaging customer experiences, getting products into the hands of consumers faster, developing new products more efficiently and sustainably, and much more,” said Shelly Bransten, corporate vice president of global industry solutions at Microsoft.