Amber Hickman |
Finance solution provider and Microsoft partner Finastra has significantly reduced the time needed to create marketing content by using Microsoft 365 Copilot.
The firm identified artificial intelligence as a method for enhancing its marketing and began implementation with 300 employees during the Microsoft 365 Copilot early access programme.
Prior to Copilot, creating campaign content would take Finastra up to six months. Now, Copilot can analyse market trends and synthesise expert and customer interviews into actionable insights.
“In the past, if we were building a major campaign like our Finance is Open campaign, it would’ve taken us easily three months to generate the content,” says Joerg Klueckmann, head of corporate marketing and communications at Finastra. “We can do that now with Copilot in less than one.”
Finastra also uses the solution to generate mood boards and ideation materials to aid with visual and creative planning.
“Copilot has saved me between 20 per cent and 50 per cent of my time,” said Harjeet Singh, senior director of marketing and demand generation operations at Finastra. “It’s the only tool that I know of that can give you those insights very quickly and very simply, in a language that marketers can understand.”