Solution will help B2B enterprises enhance the customer experience with tailored campaigns
Elly Yates-Roberts |
Microsoft partner Folloze has launched a new Personalized Marketing Platform which leverages artificial intelligence (AI) and machine learning to help business-to-business (B2B) enterprises enhance the customer experience with tailored messaging, insights and campaigns.
According to a recent survey from Propeller Insights and sponsored by Folloze, 77 per cent of sales and marketing professionals believe personalisation in marketing makes for better customer relationships, but nearly half (42 per cent) reported that their efforts are not fully personalised.
Folloze’s solution aims to address this by providing personalised experiences at all touch points through data-driven automation, content intelligence and machine learning.
“The Folloze Personalized Marketing Platform empowers revenue marketing teams to break free from the limitations of legacy systems,” said David Brutman, co-founder of Folloze. “Through real-time and contextual personalisation, Folloze makes it easy for marketers to scale their account-based marketing programmes and build personalised customer journeys that drive the right action.”