Frontline workers feel ‘out of the loop’ on digital transformation

Frontline workers feel ‘out of the loop’ on digital transformation

New Microsoft survey finds that only 21% of frontline workers are involved in digital change

Richard Humphreys |


A new survey commissioned by Microsoft Australia has found that only 21% of frontline workers were currently involved in digital transformation initiatives, while another 33%, who are not involved, said they would like to be.

Meanwhile, there was little evidence of first-line worker antipathy to, or fear of, automation. The survey found that 67% agreed that working closely with automation and artificial intelligence (AI) enabled systems was key to developing a successful modern workforce. Almost seven out of 10 (or 66%) believed that automation could make processes more flexible.

77% of employees – both first-line workers and managers – regarded digital transformation and technology as significant issues for every organisation.

Transforming customer experience was ranked as the top strategic goal by respondents (22%). This was followed by above-average profitability and revenue growth targets (18%), and digital transformation (10%).

Read the full survey here

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