Alice Chambers |
LG Electronics (LG) has partnered with Microsoft to integrate AI technology into its products.
The two companies are developing AI agents for various spaces, including homes, vehicles, hotels, offices and factories. The agents will not only understand and interact with customers, but also predict their needs and preferences as ‘affectionate intelligence’.
For example, LG has applied Microsoft’s voice recognition and speech synthesis technologies to its Self-Driving AI Home Hub, enabling it to understand diverse accents, pronunciations and colloquial expressions. It also plans to help customers with their commutes to work by suggesting rerouting to avoid accidents and recommending to hold a video conference inside the vehicle if traffic delays risk causing the driver to miss an important meeting.
“Our ultimate goal is simple yet profound: to leverage AI as a means to create holistic customer value, in which ever space you are you are,” said William Cho, CEO of LG. “Irrespective of how AI transforms our lives, one thing will never change: our promise of Life’s Good. With this unwavering commitment, we will continue to strive for industry-leading experiences for our customers – seen or unseen – to everyone, everywhere, every time.”
LG demonstrated these plans via a short play about a family’s day from morning to night at CES 2025. Examples from the play included family members using an AI agent called Furon to automatically adjust the room temperature, suggest activities if their calendar is empty and tailor at-home entertainment for those with hearing difficulties or programme preferences.
Microsoft will also work with LG to improve its AI data centres. LG’s thermal management systems and advanced chiller technologies will help make Microsoft’s data centres more energy efficient and sustainable.
“At Microsoft, we believe AI will fundamentally change the way we live and work, and we could not be more excited to partner with LG Electronics – the pioneers of smart, connected spaces – to integrate AI into life’s everyday experiences,” said Judson Althoff, executive vice president and chief commercial officer at Microsoft.