Amber Hickman |
Microsoft will showcase how artificial intelligence can impact the media industry at IBC2024, taking place on 13-16 September 2024 in Amsterdam, Netherlands.
The Microsoft booth (Hall14, A14) will host a series of demonstrations to show how content creators can optimise their operations with Azure and solutions from Microsoft Partners such as Cognizant, EZDRM, IPV and Yobi. Topics include AI-assisted storytelling, content authentication, video translation and content searches.
There will also be a Microsoft Copilot lounge that will solutions across the media ecosystem, including use cases for Copilot and Microsoft Fabric for data-driven conversations, and guests will have the opportunity to create their own avatar using Microsoft Designer.
Microsoft executives will also be taking part in a series of sessions, discussing use cases for AI in media production, monetisation and character creation.
“At Microsoft, AI isn’t just a buzzword; it’s a transformational force that is revolutionising the way people work, collaborate, and innovate,” said Silvia Candiani, vice president of worldwide telecommunications, media and gaming in a Microsoft blog post. “Whether you are looking to optimise your operations, unlock new monetisation opportunities, or empower your content creators, at IBC2024 you will see how we have moved beyond the AI hype and are deploying this technology with cutting-edge solutions tailored specifically for the media industry.”