Amber Hickman |
The 2025 NAB Show will focus on the role of AI in content creation and showcase the latest tools for the media and entertainment industry when it takes place on 5-9 April in Las Vegas, US.
A variety of sessions and workshops will focus on how the technology can be used for storytelling, personalising viewer experiences, streamlining production and increasing revenue opportunities.
In addition, at the Microsoft booths in room W238LMR and the West Hall Sports Zone, attendees will be able to discover AI-powered sports transformations, remix British band Coldplay’s ‘A Film For The Future’ with Azure AI and explore the Copilot Lounge.
Read more: Microsoft executives reveal how AI is helping media firms stay ahead, manage content with active archives, develop new business models and broadcast personalised content
“AI is transforming media and entertainment, unlocking new ways to tell stories, engage audiences and streamline production,” said Karen Chupka, executive vice president and managing director for NAB Global Connections and Events. “At NAB Show, we’re bringing together emerging tech and visionary creators to explore AI’s ability to enhance storytelling.”
The event will also raise awareness of ethical and responsible AI use, with dedicated sessions focused on deepfakes, digital deception and how organisations can protect their intellectual property.
Find out more and register on the NAB Show website.