Alice Chambers |
NRF 2025: Retail’s Big Show will bring together representatives from 6,200 brands from more than 100 countries at New York’s Jacob K. Javits Convention Center on 12-14 January.
The event stages will host some of the “biggest names in the business”, according to NRF, including Tommy Hilfiger, founder and principal designer of Tommy Hilfiger Global; John Furner, president and CEO of Walmart U.S; and Brian Cornell, CEO of Target.
Sessions will cover how retailers can get ahead of the game and create future-proof strategies with artificial intelligence and data insights, as well as how retailers can reinvent their business models with sustainable programmes and new payment models. Speakers will also highlight how brands can build identities and sell their stories, create advertising that sells, enhance the customer experience, and make predictions for the future of the industry.
For example, Kayla Broussard, chief technology officer of consumer and travel market at Kyndryl, will explain how to deliver differentiated customer and frontline worker experiences in a session titled ‘Staying one step ahead’. Other Microsoft partners will lead sessions too, including Dell Technologies, Nvidia, PwC, Qualcomm Technologies, SAP and Zebra Technologies.
Microsoft will join over 1,000 exhibitors at the event to showcase its latest technology. Microsoft sessions are yet to be announced but representatives plan to exemplify the benefits of cloud computing services, customer insights and analytics, data processing at its booth, number 4503.
Other highlights of the show will include networking events; retail store and expo tours; The Foodservice Innovation Zone; The NRF 2025 Innovators Showcase with demonstrations of AI, augmented reality, machine learning, facial recognition and robotics in action; and the Startup Hub.