Retail Realm launches ‘RR mAX Pay’ for Microsoft Dynamics 365

Retail Realm launches ‘RR mAX Pay’ for Microsoft Dynamics 365
mAX Pay targets the fashion, specialty, grocery and pharmacy environments, among others

Richard Humphreys |


Retail Realm’s retail payment solution ‘RR mAX Pay’ is now available for Microsoft Dynamics 365. The software was showcased at the Microsoft booth during Retail's BIG Show and includes Shift4 and Cayan payment integrations.

"Microsoft Dynamics 365 is a complete end-to-end retail management solution that enables retailers to deliver seamless, differentiated customer experiences across all channels of engagement throughout their shopping journey," said Balaji Balasubramanian, Microsoft's Principal Group Program Manager. “Microsoft is excited about adding RR mAX Pay to our growing list of Dynamics 365 partner solutions to provide a secure, reliable, omni-channel payment solution to our customers driving significant business value."

mAX Pay targets the fashion, specialty, grocery/supermarket, pharmacy and other general retail environments. Available on Microsoft AppSource, mAX Pay is one component of Retail Realm's mAX product series that maximises retail capabilities in Microsoft Dynamics 365 for Operations and Microsoft Dynamics AX.

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