SGS automates 80 per cent of cross-border processes with Microsoft Azure OpenAI Service

SGS automates 80 per cent of cross-border processes with Microsoft Azure OpenAI Service

Microsoft

SGS has integrated its trade facilitation services with Azure OpenAI Service to make the classification process faster

Global testing, inspection and certification firm improves customer experience and empowers employees through Microsoft partnership

Alice Chambers |


Testing, inspection and certification (TIC) company SGS has automated 80 per cent of its classification processes for cross-border products with Microsoft Azure OpenAI Service.

The firm’s connectivity and products team has integrated its trade facilitation services with Azure OpenAI Service to speed up the classification process and improve accuracy across tasks like tax collection, quota applications and deal negotiations. It also allows SGS employees more time to carry out value-added tasks.

“SGS uses the transformative power of artificial intelligence, the defining technology of our age,” said Sonja Meindl, enterprise commercial director at Microsoft. “By integrating Azure OpenAI into their operations, they’re not only elevating the experience for customers and employees but also empowering their staff to focus on more meaningful tasks, using AI as a copilot in this digital journey.”

SGS began its partnership with Microsoft in January 2022 to develop new digital TIC services for its customers.

“This is an expected and natural step within the service digitalisation process that SGS has been following for a few years now,” said Montserrat Martinez, vice president of trade facilitation services at SGS. “By developing these types of solutions, we help our clients with the challenging demands arising from the rise of international e-commerce. Our collaboration with Microsoft means access to cutting-edge technology, enabling us to develop even better tools for our clients to tackle the challenges they face in today’s dynamic business landscape. SGS remains committed to delivering value through innovation and leading the way in the digital transformation of the TIC industry.”

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