Solgari improves customer engagement for Atlanta’s Mercedes-Benz Stadium

Solgari improves customer engagement for Atlanta’s Mercedes-Benz Stadium

Mercedes-Benz Stadium

AMBSE uses app built on Azure to deliver personalised experiences for fans and event attendees

Alice Chambers |


AMB Sports and Entertainment (AMBSE) has deployed Solgari’s AI-powered solutions to simplify work for its customer experience teams at the Mercedes-Benz Stadium in Atlanta, Georgia.  

The stadium has more than two million ticketed attendees each year and employees were struggling to process customer requests efficiently with a backlog of data in AMBSE’s complex IT estate.  

Solgari’s AI-powered tools like transcriptions, call summaries and sentiment analysis are accessible via the Solgari app, which is built natively on Microsoft Azure and integrates with Microsoft Teams and Dynamics 365. They enable agents to view all customer data in one single pane of glass to provide personalised service across a variety of events.

“The seamless experience that our agents have is hands down faster and much more efficient than we’ve ever had before thanks to Solgari,” said Devin King, IT director of client services at AMBSE.

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