Richard Humphreys |
SUPER RTL, a joint venture of RTL Group and Disney, is adopting the Ooyala Flex Media platform – a video content supply chain solution built on Microsoft Azure that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors.
Ooyala will deliver the end-to-end solution with help from Germany-based LOGIC media solutions, built using Microsoft Azure Media Services that will optimise SUPER RTL’s operations and simplify content delivery to its over-the-top platform.
“Today’s broadcasters and media companies typically face the question of whether to build or buy a solution to manage and deliver their video content,” said Jonathan Huberman, CEO, Ooyala. “By migrating to the Ooyala Flex Media platform, SUPER RTL has the best of both worlds – a solution that’s quickly and efficiently deployed off the shelf, but that is also highly customisable and that seamlessly integrates with existing technology.”
The project grew out of Ooyala’s collaboration with Microsoft, who had been in talks with SUPER RTL on migrating its digital video platform to the cloud. Microsoft introduced Ooyala to SUPER RTL to provide the workflow and content management components.
“The media landscape is evolving faster than ever, introducing new and growing challenges that left our existing technology obsolete,” said Boris Bolz, chief digital and marketing officer at SUPER RTL. “We needed a solution that could provide greater flexibility and deeper insights across our entire operations, all while future-proofing our services. The Ooyala Flex Media platform has allowed us to build the best solution for our needs, and being implemented on Microsoft Azure, it can easily be scaled as our service grows and new technology is introduced.”
“As part of the media industry’s digital transformation, we are seeing many media customers migrate their online video platforms to the cloud,” said Rainer Kellerhals, Microsoft’s industry lead for Media and Entertainment in the EMEA region. “Microsoft Azure Media Services and Azure CDN provide a complete set of cloud services for this scenario. The project at SUPER RTL is an excellent example for how we work with customers and leading industry solution providers like Ooyala to help customers migrate their services to the cloud for improved scalability and shorter time-to-market.”