Amber Hickman |
TomTom, a location technology provider, is partnering with Microsoft to introduce an artificial intelligence-powered voice assistant for drivers.
The solution is based on the Microsoft Azure OpenAI Service and is built into TomTom’s Digital Cockpit platform for vehicles. The solution can also be integrated into other automotive ‘infotainment’ systems.
Users will be able to interact with the solution by voice and access entertainment, location search and vehicle command systems.
For example, drivers will be able to ask for directions to a specific location, find stops along the route or change onboard systems such as the temperature or radio without needing to turn their attention from the road.
“With this next generation of AI, we have a unique opportunity to accelerate innovation across the entire automotive sector,” said Dominik Wee, corporate vice president for manufacturing and mobility at Microsoft. “We’re building on our longstanding collaboration with TomTom and bringing together AI advances across the Microsoft Cloud with TomTom’s automotive expertise to provide drivers and carmakers with new AI-powered tools. This integration will enable original equipment manufacturers to offer highly differentiated and unique cockpit experiences, while preserving their unique brand identity.”
TomTom previously worked with Microsoft in 2016 to power Azure Maps location services.
“Together with Microsoft, our shared vision is to drive innovation with generative AI and provide our customers with even better solutions,” said Mike Schoofs, chief revenue officer at TomTom. “Leveraging our navigation and technology expertise, we’re creating a groundbreaking new way for people to interact with their vehicles. With both companies integrating what they do best into one solution, we’re transforming the in-vehicle experience, enabling drivers to ask their car for anything and trust it will deliver.”