The Record - Issue 18: Autumn 2020

149  MANU FAC TUR I NG & R E SOUR C E S that businesses are starting to look at sustaina- bility as something that should be at the core of their operations. Companies are increasingly feeling a responsibility to demonstrate that they care about the environment, and that concern is reflected in the interests of our communities, investors and regulators too. This new reality brings many opportunities for industry leaders to drive toward a sustaina- ble future, from lobbying governments for more climate action, to engaging in new collabora- tions with companies like AVEVA. We antic- ipate that the next step will be for consumers and companies to join forces to create sustain- able business models, founded on new models of interaction and collaboration. Our recent collaboration with Microsoft and Waterforce (a major agribusiness in New Zealand) shows that new sustainable business models founded on sustainable principles are emerging. This is just the start of a bigger wave of change, and we’re excited to be at the forefront of that, alongside our partners at Microsoft. Empowering digital transformation AVEVA creates industrial software that empowers people to achieve greater efficiency, higher productivity and a more sustainable future. We aspire to a world where economic growth supports environmental sustainability, with better living standards for the communities in which we and our customers operate. Our cloud model, aligned with Microsoft, is crucial to delivering this vision. This year, AVEVA joined forces with Microsoft and its partners to collaborate on a global initiative dedicated to digital transformation in the energy sector called Microsoft Energy Core. Harnessing the power of artificial intelligence, cloud technologies and the industrial internet of things, this initiative will help organisations transform their businesses, increase productivity, drive innovation and run more efficient and sustainable operations. Craig Hayman is CEO of AVEVA V I EWPO I NT