The Record - Issue 18: Autumn 2020

16 www. t e c h n o l o g y r e c o r d . c om MAR K E TWATCH Data science company dunnhumby has been using managed services within Microsoft Azure during the Covid-19 pandemic to power its Personalised Ad Server, a real-time application programming interface serving the personalisation data generated by shoppers on retailers’ websites and apps. Personalised Ad Server delivers customised promotions and substitute products, and has been scaled considerably over the last six months as online grocery shopping boomed during Covid-19. The system was recently rearchitected as a multi- tenant solution while enforcing data segregation, making use of managed services within Microsoft Azure. This solution allows the server to deliver high performance with low latency and permits customisable business rules adapted to each retailer. Enghouse Interactive has released Proteus Call Accounting for Microsoft Teams. The advanced call analytics application helps businesses in their migration planning and ongoing management of call activity on Teams. The new Proteus interface for Teams was developed after collaborating closely with Microsoft as part of its Technology Adoption Program. Users of the new application will be able to tap into a wide range of new business insights and system uses. These include service quality and device-specific information, such as operating system and headset type to aid informed strategic business decisions about telephony usage. Porsche chooses Icertis for digital contract management dunnhumby delivers retail APIs with Microsoft Azure Enghouse Interactive releases call analytics solution for Teams Porsche is in the process of implementing the Microsoft Azure-hosted Icertis Contract Management platform to provide transparency into legal processes and better manage supply chains. The Icertis platform will be used by more than 2,000 of the carmaker’s employees to manage over 100 different agreement types.