The Record - Issue 18: Autumn 2020

81 to switch between the communication platform and the CRM system,” says Clark. “Instead, they simply start the CloudCall app fromwithinTeams and then can easily search the CRM for informa- tion about existing or prospective customers. In addition, they can share it with colleagues and initiate a meeting to discuss it further, or they can immediately start a conversation with a customer or prospect via phone, video or SMS chat. Once the conversation is finished, everything including the call recording, SMS or video chat is automati- cally synchronised with the CRM.” CloudCall for Teams has been developed as a standard software-as-a-service solution with an initial set of functionalities that will be beneficial to a broad range of companies and industry sec- tors. However, says Clark, the company will con- tinue to refine the product and already has a long, customer-led roadmap of other potential features that could be added in future. “Our solution already alleviates the issues our customers highlighted and empowers them to work more efficiently and productively, but we’ve put together a team of highly skilled experts who are dedicated to continually enhancing its capa- bilities,” he explains. “We’re currently trialling the beta version with 13 of our customers and we will use their feedback to help us determine which new functionalities to add before mak- ing it widely available. Ultimately, our aim is to create a mechanism whereby our customers can easily configure the standard solution to fit their individual business.” Clark believes solutions like CloudCall for Teams will become increasingly important as companies adapt to the new way of working. “I don’t think we’ll ever go back to working how we were before the pandemic,” he says. “But companies can use our solution to seamlessly recreate the office experience and empower their employees to communicate intuitively with their colleagues, while accessing all of the informa- tion they need to work efficiently and provide an exceptional service to their clients.”