The Record - Issue 19: Winter 2020

63 that effective call quality can result in better cus- tomer service, stronger employee-motivation/ confidence and enhanced customer retention. Of those surveyed, 56 per cent say that high-quality audio equipment is essential to their business, with 78 per cent of global decision makers will- ing to pay extra for it. When it comes to selecting their audio solu- tions, leaders need to map out how they want to work as an organisation and pick the collab- oration tools that will cultivate tight-knit teams that can achieve top notch results. According to research, larger organisations have already begun to embrace this mentality. It is no surprise that those with more employees tend to have the money to spend on new audio equipment. As business leaders and decision makers look ahead to the new year, they need to consider how the technology they equip their employees with will set themup for success.While cheaper options are tempting, they often lead to drops in efficiency and productivity. Instead, leaders should look to invest in solutions that are digitally advanced, with features such as active noise cancellation or artifi- cial intelligence for enhanced voice pick-up. At the end of the day, the future of the work- place is hybrid. We will see a combination of digital technology and face-to-face experiences across multiple locations and time zones. To realise success, businesses need a seamless employee experience. At the heart of this expe- rience is good audio to help employees stay connected and collaborate effectively. To ensure their employees meet their full potential, enjoy their workplace environment, and perform, investing in sound solutions is a must. Jeppe Dalberg-Larsen is president of EPOS