The Record - Issue 20: Spring 2021

127 With the new vertical focus of the Microsoft for Startups team, we are going beyond technical readiness and go-to-market strategies. Ensuring that our early-stage partners also have access to vertical-specific features and templates that sit on top of our flagship products is not only important, but it can be a determining factor in a start-up’s success. Microsoft recently launched the new Cloud for Healthcare, which comprises data models, cross-cloud connectors, workflows, application programming interfaces (APIs) and built-in healthcare-specific components with the best of our horizontal cloud apps and services. It includes features such as our Health Bot, which builds medically oriented virtual assistants, and the API for Fast Healthcare Interoperability Resources (FHIR), which brings together health data from disparate systems using industry standards and enables all systems using FHIR to work together. Additionally, assets like Microsoft Genomics which power genome sequencing, Microsoft Teams with special features for care coordination, virtual visits and EMR integration can help start- ups accelerate the development of their solutions and be more responsive to their customers. One example of this is Sensoria Health. The health technology provider brought to market Motus Smart, a cutting-edge device that remotely monitors patients and ensures adherence to treatment for foot ulcers in diabetic patients to reduce amputation risk. Sensoria was able to deploy the Azure IoT Connector for FHIR to enable highly secure data exchange from the Motus device to patients, their doctors and others within their circle of care. Sally Frank is the worldwide lead for health and life sciences at Microsoft for Startups Activ Surgical’s ActivSight enhances visualisation systems with real-time visual data and images previously unavailable to surgeons PUB L I C S E C TOR