The Record - Issue 20: Spring 2021

133 R E TA I L & C PG Optimizely has been committed to sustainable development for several years. When we evaluated our business and made processes more sustainable, we discovered that it also resulted in better experiences for our customers and employees. For example, our Pick-Pack and Ship algorithms optimise for delivery and shipping charges, and when we added transportation and fuel impact, this shortened a customer ’s delivery time even further. We also improved our product content and recommendations to help shoppers purchase the most relevant items, which reduces the frequency of returns and eliminates wasteful shipping resources, reducing our footprint. As part of its wider sustainability efforts, Optimizely has many offices located in Leadership in Energy and Environmental Design-certified green buildings, generates a portion of its electricity from renewable energy, donates food leftovers to charities and only offers sustainable marketing items. Plus, our office Green Teams educate colleagues about Earth-friendly practices and company-wide sustainability initiatives. “Transparency-One provides a platform for delivering a responsible sourcing strategy. Our solution, which is fully hosted on Microsoft Azure, allows retailers to monitor their multi-tier supply chains. Companies use our platform to trace their products, engage with suppliers, and ultimately identify environmental and social risks at any level of the supply chain, including deforestation, child labour, or carbon emissions. They can then take steps to ensure more responsible operations across their business. In addition, Transparency-One creates a global supplier network that centralises all supply chain data in a single digital platform. Each supplier joins the network, shares the requested data and invites their own supplier to do the same, all the way down the chain until the raw material is reached. In this way, companies gain a holistic and in-depth understanding of the issues that are most important to them, such as sustainable palm oil or fair worker treatment in their factories.” “Blue Yonder and Microsoft partner to help consumer packaged goods companies and retailers minimise their carbon footprint through our Supply Chain Planning and Execution Offers on Microsoft Azure solution. By using artificial intelligence-enabled precision forecasting to fully understand and predict consumer behaviour, and real-time order and asset orchestration, companies can maximise the cubing of their trucks, optimise delivery routes and reduce multiple trips to the same location. Similarly, companies can best align their in-market assortments to customer demand, reducing unnecessary shipments and handling. All of this helps to drive down their carbon footprint and improve the environment while also maximising customer service, improving operational efficiency and reducing fresh food waste and overall costs.” Jim Hull Senior Director of Retail Industry Strategy at Blue Yonder Nate Barad Director of Product Marketing at Optimizely Chris Morrison CEO, Transparency-One