The Record - Issue 21: Summer 2021

152 www. t e c h n o l o g y r e c o r d . c om F E ATUR E : M I C ROSOF T HOLOL ENS We asked a selection of Microsoft partners how they are building on the HoloLens platform to deliver innovation in retail Partner perspectives “Hevolus Innovation has developed Phygital Remote Selling to innovate retail through the power of intelligent technologies and Microsoft HoloLens 2. The solution creates stunning virtual scenarios and delivers a hybrid, engaging and interactive customer experience, thus enhancing remote selling. It’s an innovative solution that allows the sales assistant to virtually welcome the customers into the physical store, show the items in live streaming, interact in real time with them on additional variants of the products through 3D digital twins and give information with multimedia content. Virtual meetings enabled by WebRTC connection between sales assistants and customers, who are in different locations, allow us to create highly emotional conversations. HoloLens 2 Mixed Reality and Microsoft Azure AI services enrich not only the digital but also physical customer experience with 3D holographic content. This creates value by combining the advantages of remote selling, such as time and cost savings, clarity and immediacy, with those of face-to-face interactions, such as expert advice, a customer- centric approach and better engagement.” “With JoinXR, our remote collaboration platform for HoloLens 2, we are delivering innovation across a broad spectrum of enterprise verticals. We provide the ability for any manufactured product to be visualised as an augmented reality hologram projected directly into the real world and on a range of devices. We leverage Azure Remote Rendering to work directly with the product’s computer-aided design files, allowing the same workflow at any stage of development, from concept to retail catalogue. From streamlining early- stage product design decisions, delivering impactful sales presentations, and providing after sales care, the whole product life cycle can be improved by the use of JoinXR and Hololens 2. As customers increasingly demand experiences that stand out, our technology is able to deliver the wow factor, right now. JoinXR is closely aligned with the Mesh technology roadmap from Microsoft, and so our ability to stay ahead of the game is guaranteed.” Antonio Squeo Chief Innovation Officer at Hevolus Mark Knowles-Lee CEO of Fracture Reality