The Record - Issue 21: Summer 2021

17 the latest gaming technology for immersive graphics, faster load times and more detailed game worlds. Microsoft has leveraged its expertise in artificial intelligence (AI) in the new release with Widgets – a personalised feed powered by AI and browser performance from Microsoft Edge. The business is also working to create a more open ecosystem for developers and creators, by enabling developers and independent software vendors to bring their apps to the Microsoft Store, regardless of the framework, which will create “an opportunity to reach and engage with more people,” said Panay. “We’re also announcing a progressive change to our revenue share policies where app developers can now bring their own commerce into our store and keep 100 per cent of the revenue – Microsoft takes nothing. We believe creating a more open ecosystem ultimately benefits our customers – giving them secure, frictionless access to the apps, games, movies, shows and web content they want and need.” DID YOU KNOW? Windows is currently used by over one billion people