The Record - Issue 21: Summer 2021

58 www. t e c h n o l o g y r e c o r d . c om V I EWPO I NT Unlock digital potential K I R S T EN A L L E GR I W I L L I AMS : OP T I M I Z E LY With a new brand identity, Optimizely is working to help people realise their vision W ith our new brand identity, Optimizely, comes a new purpose: empower people to unlock digital potential. We have a new website, a new colour palette and a new logo. By repositioning our brand, our platform and our offering, we’re sending a signal to marketers that our technology gives them more knowledge and greater confidence to realise their vision. Since creativity is built into our mission, we also wanted to celebrate the moment by commis- sioning new creative works. By giving marketers, technologists and leaders the right tools, we help them devote their energies to creating experi- ences that build brands. When Emmett Kyoshi was struggling to find a way to unlock his own potential, his mother handed him a paintbrush and paint and hoped he might find his expression on the canvas. Now, after three successful gallery shows, an online auction, and many works of art painted and sold, it is safe to say her wish came true. In her words: “With [Emmett’s] talent, from the minute he was given the tools, he has just taken over.” Emmett’s parents, Kathy Menighan and Paul Wilson, and his entire family, have provided Emmett the foundation and platform to share his energy, creativity and joy with the world. Since age four, Emmett has created over 70 abstract pieces