Technology Record - Issue 22: Autumn 2021

120 www. t e c h n o l o g y r e c o r d . c om will continue to emerge,” she says. “Travel com- panies will need to digitally engage with their consumers to drive a more emotional connec- tion which will lead to increased revenue from each and every consumer.” One Microsoft partner that is driving this inno- vation is travel technology company Amadeus. The partnership between the two organisations will see themwork together to foster collaboration across the travel industry to create new personal- ised services. Microsoft and Amadeus will focus on joint innovation and product development to leverage each company’s respective capabilities, and the partnership will accelerate the move of Amadeus’ technical platform to the public cloud, enabling optimised operations worldwide. “Amadeus’ strength is built on our people and our history of pushing the boundaries of travel technology, providing our customers with better and ever more innovative ways to achieve their goals,” said Luis Maroto, CEO of Amadeus, when the partnership was announced. “From our long experience with cloud technology, we are convinced it is the right systems architecture to deliver on this continued commitment, and that Microsoft is the right partner to help us achieve our goals together.” A bright spot in the pandemic, however, has been for the logistics sector, due to the increased amounts of packages for food, medical supplies and paper goods being transported across the supply chain. Microsoft has formed a multiyear collaboration with FedEx to help transform commerce by combining the logistics network of FedEx with the power of Microsoft technologies. The companies aim to give logistics organisa- tions an enhanced level of control and insight into the global movement of goods. “FedEx has been reimagining the supply chain since our first day of operation,” said Frederick Smith, chairman and CEO of FedEx. “Together with Microsoft, we will combine the immense power of technology with the vast scale of our infrastructure to help revolutionise commerce and create a network for what’s next for our customers.” F E ATUR E “Travel companies will need to digitally engage with their consumers to drive a more emotional connection which will lead to increased revenue from each and every consumer.” J U L I E SHA I NOC K , M I C ROSOF T