Technology Record - Issue 22: Autumn 2021

189 R E TA I L & C PG Davyn is investing in the flexibility and cost- efficiency of the Microsoft Power Platform, particularly its low-code capabilities, to help retail businesses streamline organisational processes. The ongoing pandemic has taught us many things but mainly that businesses must bring innovative thinking to the forefront in order to future-proof their operations. For one of our clients, Malabar Farms, Davyn adapted the Microsoft Dynamics Great Plain’s Extended Pricing module to work in tandem with an extended pricing solution on Microsoft Dynamics 365. This gave Power App users the ability to manage their price lists by customer and date range out of the box. Derrick Villenueve Chairman and Director of Strategy at Davyn “We collaborate very closely with retailers and are working in two areas to help them boost productivity and deliver excellent customer services. Firstly, we are helping retailers to modernise their data warehouses through Microsoft Azure Synapse Analytics and Power BI, enabling them to get more value from their data and upgrade their analytics. Many retail clients also come to us for application modernisation when planning their customer service projects. We help with Azure cloud- native solutions, the implementation of which helps to decrease costs and gives an opportunity to deploy various customer digital experience tools to grow sales and attract client attention to the retail brand.” Iryna Moiseyeva CEO of Cloud Services “When it comes to customer experience, content is essential. It has long been proven that well-executed content can make every phase of the buyer ’s journey more engaging. But to hit higher conversion rates, especially in the fierce realm of digital retail, it is not enough to simply optimise content. Instead, businesses must leverage the convergence of experience-driven content and commerce. Optimizely can help retailers to craft a customer journey based on meaningful insights and implement a plan to distribute content effectively, so it reaches their target market. Our platform and team of experts can help retailers to optimise their sales push so every touchpoint is personalised, making it easier to lead customers to the buy button.” Eric Anderson Chief Revenue Officer at Optimizely