Technology Record - Issue 22: Autumn 2021

76 www. t e c h n o l o g y r e c o r d . c om V I EWPO I NT Responding to changing market demands L AX GOP I S E T T Y : I NFOS Y S Infosys identifies five areas to focus on when transforming core enterprise applications M any businesses are rethinking their strat- egies as they continue to operate in an environment that is repeatedly disrupted by new technologies and business models. Most business and IT leaders are likely finding them- selves in the middle of digital transformation efforts, seeking to use the cloud for workloads like development, testing or application deployments. The Covid-19 pandemic has placed additional pressure on those leaders to deal with their arsenal of – or lack of – digital tools. The rise of remote working has also put a strain on enter- prise security while highlighting the need for flexible and agile processes that drive business continuity during unpredictable times – an area where many companies were caught off guard. It has become evident that enterprises that adopt an operating model that continually pivots to changing market demands, by improving busi- ness processes on the inside and enabling newer end-to-end customer journeys on the outside, are most likely to grow. Core enterprise business applications can either power resilience and success of an organisation or hinder innovation to slow down its growth. That’s where Infosys comes in, ushering in five critical areas of transform- ing enterprise applications. Exceptional experiences Increasing customer expectations and rapidly shifting demand continue to place impor- tance on designing engagement models that deliver almost immediately. The ability of an organisation to quickly iterate and optimise customer experiences and proactively manage engagement are key to building – and retaining – a competitive edge in a market that punishes those who don’t address the dramatically evolv- ing landscape. To satisfy their customers and protect market share, businesses need flexibility that allows them to quickly pivot. Cloud-based applications can transform the way businesses engage with customers – making them adaptable and helping them deliver intelli- gent and unique customer experiences. Rapid acceleration Businesses vary in how they approach their applications transformation. The objective, how- ever, is the same: a fundamental shift in core IT capabilities to better prepare for what’s next. Hosting applications in the cloud will accelerate a firm’s digital transformation as it takes advan- tage of scaling effects and cost efficiencies. When run in the cloud, your core business applications will enable your enterprise to move from a legacy technology stack to being able to respond to specific customer needs, including offering frictionless experiences. Smarter insights Nowadays, with data being the lifeblood of any high-performing organisation, access to insights is paramount to understanding the shifting cus- tomer demand, building sophisticated experi- ences and making strategic business decisions with confidence.