Technology Record - Issue 22: Autumn 2021

77 Running core enterprise applications in the cloud brings data closer to those who need it in their daily decision-making, so they can proac- tively manage business strategy, design business models geared for success and build customer offerings that meet current, and anticipated, needs. By integrating core apps with technol- ogies such as the internet of things, machine learning and artificial intelligence, your business data goes even further – helping leaders prepare the organisation for the future. Purposeful innovation Innovating for today’s customer means not only meeting their expectations, but also anticipat- ing their future needs. Delivering cutting-edge products and services is only possible when innovation is anchored in reliable, accessible and accurate data, but speed to market is also para- mount. For many enterprises, business applica- tions transformations are driven by the need to become more agile and innovate at speed, as leg- acy architectures often hinder growth and result in missed opportunities. Cloud-based core applications foster fast deployment cycles, quick iterations, rapid ship- ment of products and services and provide access to the latest, most advanced technology that places the customer at the centre. Assured outcomes Your core business applications are now more important than ever. From process planning to customer relationship management, when this data becomes connected, you can build a smarter and more resilient business. But while the case for transforming core applications and leveraging cloud is often clear, envisaging the exact business outcomes – and realising them – creates hurdles. To ensure successful transformation with a long-lasting impact, you need to access solu- tions that allow you to transition with minimal risk and maximum security. Equally impor- tant is to understand that the move to digital is a continuous process involving people, pro- cesses and technology. Transformation projects require you to look both inwards into how you can create a more agile enterprise at the core, and outwards, determining how the trans- formed applications can better serve your cus- tomers and protect your business in the rapidly evolving landscape. With the latest innovation-led technology offered by Microsoft, enterprises worldwide are making great strides in building agility, growth potential and resiliency. To contextualize these technological revolutions to distinct indus- tries, Infosys has built Platform of Possibilities 3.0, a strategic realization framework based on Microsoft Dynamics 365 and Power Platform, that offers both strategic consultancy and cutting-edge services that every business needs to thrive in a disruptive market. Lax Gopisetty is vice president of Microsoft business applications practice at Infosys “To satisfy the customer and protect market share, companies need flexibility that allows them to quickly pivot”