101 enabling us to scale and grow. Microsoft’s technologies have a broad range of applications and meaningful insights; whether it is to help advise customers on their financial plans or servicing their needs under their existing portfolio of products. This transformation will also support our efforts to enhance our employee experience, empowering our frontline colleagues to deliver the best heartfelt service for our customers, working together to make money simpler and easier. ” Through the new solution, Microsoft aims to ensure that every financial services organisation has the digital capabilities they need to succeed going forward. According to Borden, this means Microsoft is committed to helping customers improve time to value, reduce costs, increase agility, and accelerate innovation for sustainable growth. “Microsoft Cloud for Financial Services integrates cloud services across the depth of our offerings – Microsoft Azure, Microsoft 365, Microsoft Dynamics 365, and Microsoft Power Platform – underpinned by an industry data model, with new capabilities and customisation unique to the financial services industry,” he said. “It was also designed for even the most complex control frameworks and regulatory requirements facing the industry, with our multi-layered security, comprehensive compliance, and trust commitments built-in.” All this helps enable banks and insurers, as well as Microsoft’s extensive network of industry partners, to unlock unprecedented value. “Microsoft Cloud for Financial Services helps optimise business processes through integrated collaboration and omnichannel communications capabilities and enhances the customer experience through comprehensive customer insights and personalised customer interactions,” said Borden. “Additionally, Microsoft Cloud for Financial Services helps accelerate products to market, removes data silos to turn insights into action, and defends against fraud. It offers the flexibility to adopt the capabilities in a modularised fashion.” And this is just the start. The platform has been designed to enhance customer and employee experiences too. “Microsoft Cloud for Financial Services is designed to address critical needs of F I NANC I A L S E R V I C E S
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