131 Technology Record asked Microsoft partners how they are helping media companies deliver greater levels of personalised media content for the customer Partner perspectives Jake De Wulf Manager, Marketing and Communications, Ireckonu Zamir Ahmed Vice President of Communications, National Association of Broadcasters “Ireckonu relies on Microsoft’s cloud infrastructure and BI tools to underpin our media and communications product offerings. The stable, scalable, and secure nature of Azure provides us with the foundation needed to manage an immense amount of sensitive data critical to effective marketing and guest engagement activities. Microsoft’s Power BI is a primary enabler of the advanced guest segmentation and marketing analytics that we at Ireckonu are proud to provide to our clients.” “Consumers’ content experiences are evolving around the metaverse, blockchain, artificial intelligence and data-driven personalisation. The 2022 NAB Show is focused on fostering understanding of personalised content experiences and capturing the essence of these trends. We will explore the metaverse that is ushering in new immersive content experiences, from pure augmented and virtual reality to digital worlds that star users as the central character. New exhibit space is dedicated to the theme of ‘Intelligent Content’ and utilising data technology to create unique user experiences, target programming and contextualise advertising. Sessions will focus on blockchain technology that will allow for a more decentralised system of content creation and ownership. New broadcast technologies such as Next Gen TV and HD radio will allow consumers to customise how and when they access programming. The 2022 NAB Show offers a platform for learning about these developments happening at lightspeed and unlocking tools to continue commanding audiences’ attention.” Read more about the 2022 NAB Show on page 38 and 132. MED I A & COMMUN I CAT I ONS
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