133 empower them to consume content in different ways. They will need to consider new business models, methods for capturing data about audiences and viewing patterns, and additional platforms through which to reach consumers. The 2022 NAB Show will offer an in-depth look at all these aspects of engagement, giving visitors a better understanding of how their business can move forward in making content work harder for them. Building on that idea, the New Business Models focus area will reveal how consumer data is redefining the value exchange between content creators and consumers. Eliminating much of the technical jargon while also providing opportunities for deeper learning, the show will make it easy to build foundational knowledge and discover new business possibilities. Attendees will learn what intelligent content actually means for them, whether they are in broadcast, streaming or another area of content creation or delivery. Ultimately, if you are an attendee, this approach will help you to make informed decisions, which in turn can allow you to create better content, connect with the right people, and boost revenue. That’s always been the strength of NAB Show, and it is truer than ever as the media and entertainment industry expands into delivering new forms of content. There is always a place for these additional forms of media, the new along with the old.That’s why 2022 NAB Show is the perfect place to learn more about intelligent content, how it relates to what your business is doing today and how it will affect your media business in the future. Use code MP07 to register for free access to the events, exhibits and sessions that are open to all. Chris Brown is executive vice president of conventions and business operations at National Association of Broadcasters The intelligent content area at NAB Show will address the need for media organisations to deliver the right content to the right person at the right time, and in the language of their choice. At Microsoft, we believe we can achieve this by combining our solutions with the largest partner network in the world. Sophisticated systems can monitor user behaviour, detect patterns, deliver content, track what happens, and adjust content delivery in the future based on that data. This specific area of the show is so important because there is a growing preference from businesses and consumers to subscribe to services, rather than buy products. This requires businesses to understand their data more quickly and manifests itself in how technology is used to deliver the content. Data really is the holy grail to content creation and unlocking insights has become key. This digital transformation will require the right partner to support, steer, listen and learn in a way that only Microsoft is truly capable of delivering. Simon Crownshaw is director of worldwide media and entertainment strategy at Microsoft Microsoft at 2022 NAB Show S I MON C ROWNSHAW : M I C ROSOF T
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