144 www. t e c h n o l o g y r e c o r d . c om Building on the skills of its interdisciplinary, Zurich-based team specialised in medical augmented reality (AR) software development, and its collaborations with international medical staff and the medical technology (medtech) industry, Incremed produces technological products that are based on real clinical needs. AR is a buzzword nowadays. Briefly explained, it refers to technology that overlays virtual objects or information onto the real world. This information is projected into the user’s field of vision with the aid of an AR headset or tablet. Incremed is at the forefront of innovation and is helping to shape the future of AR in medtech. Incremed’s current field of activity is vast. Our products range from holographic imaging screens to applications for augmented screw navigation, object recognition-based monitoring systems, and holographic interactive manuals. In addition to delivering customised software projects for industry partners, we manufacture our own products. Thanks to our collaboration with Balgrist University Hospital in Zurich, we Putting the AR in healthcare Augmented reality solutions have the potential to transform the delivery of medical procedures, for both practitioners and patients T I L L BAY : I NC R EMED Incremed’s holographic solution SonoEyes can improve the delivery of ultrasound interventions for both practitioners and patients V I EWPO I NT
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