147 R E TA I L & C PG Several innovative organisations are using Microsoft’s technology to develop solutions that help retailers and CGs to easily gather and validate data from across their supply chains. For example, Transparency-One uses graph database technology, social network-style supplier collaboration capabilities and other technology to digitise and map entire source-to-store supply chains. Hosted on Microsoft Azure, the solution allows brand owners, retailers, manufacturers and suppliers to access and share detailed real-time information about a product’s composition, raw materials, quality, country of origin, testing and safety, as well as data about the sustainable practices, regulatory compliance and certifications of suppliers and facilities. To guarantee the security and integrity of the data, Transparency-One stores the supply chain information in Microsoft Azure’s Blockchain Services. This creates a ledger of all transactions between supply chain partners and any modifications to the data are immediately and permanently recorded and stored in the blockchain, making them immutable. This blockchain data can immediately be accessed by designated partners, providing full transparency at each step of the supply chain. “The Transparency-One network for responsible sourcing connects global supply chain networks to create a healthier, safer, and more sustainable world for consumers,” says Rajagopalan. “It helps manage supply chain and product safety risk, ensure accurate product data, and connect all suppliers.” Connecting Food has also used Microsoft Azure and digital twins on the blockchain to develop the world’s first ‘Food Confidence’ platform for the agribusiness sector. The solution automatically converts unstructured food data into digital twins, allowing it to be digitised, standardised, analysed, audited, measured and stored to provide end-to-end transparency to stakeholders across the supply chain, including producers, farmers, primary processors, manufacturers, transportation and logistics firms, brands and retailers. Connecting Food has already been implemented by brands Consumers increasingly expect products to display labels showcasing sustainability information for each product
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