152 www. t e c h n o l o g y r e c o r d . c om F E ATUR E “Merchants using Microsoft POS and Microsoft Commerce can take advantage of Adyen Giving to maximise and track their charitable donations. Adyen Giving is a hassle-free way to increase the pool of funds available to chosen charities by simplifying the donation process. Adyen does not charge processing fees for donations on our network, and we also provide a report and settle funds directly with the charity for a seamless experience for both merchants and customers.” Megan Fritzler Senior Channel Partner Manager, Adyen “The sustainable consumer journey starts with the retailer themselves. That’s why we enable our retail customers to evolve their in-store and back-office processes and their future technology deployments in a way that always keeps them on top of all dynamically changing consumer trends and requirements. Whether they use the cloud rather than on-premises data centres, virtual IT infrastructures instead of basements full of hardware, or better-connected supply chains – it improves business flexibility, agility and transparency. Plus, these initiatives lower their carbon footprints and reduce waste and energy usage. For retailers this means that they even don’t have to think about two separate strategies; rather, when they make their business and technology deployment more agile and flexible, they have an opportunity to leverage better sustainability by design. And they won’t be the only ones who benefit.” Michael Schulte Vice President of Product Management Retail Software, Diebold Nixdorf
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