38 www. t e c h n o l o g y r e c o r d . c om MAR K E TWATCH The reimagined 2022 NAB Show – which will take place at the end of April – will present products, technologies and exhibitors within three areas that reflect the media content life cycle: create, connect and capitalise. Each destination will feature an experience zone focusing on inspiration, innovation and implementation. There will also be an Intelligent Content Showcase, anchored by Microsoft, illustrating the increasingly important role of data, artificial intelligence and automation in current and future media workflows. Read more about this on page 132. This new NAB Show experience is designed to better curate the attendee journey. In addition to making information more relevant and easier to consume, this year’s event will enable attendees to create closer connections to the people and solutions involved in transforming modern media workflows. The ‘Create, Connect and Capitalize’ area reflects the ongoing convergence within the media industry and the reality that similar tools are being used by professionals working in very different areas NAB Show 2022: transforming networking and show floor experiences Professionals in media and entertainment industries are invited to explore the latest in audio and visual content creation, distribution and delivery EVENT PREVIEW 23-27 April 2022 | Las Vegas, Nevada, USA
RkJQdWJsaXNoZXIy NzQ1NTk=