39 of the industry. This trend has accelerated as high-end professional tools have become more affordable and as technology suppliers have continued to innovate and extend the functionality of their solutions for new applications and use cases. In fact, with its focus on the elements of the content life cycle, the 2022 NAB Show will give exhibitors like Microsoft the opportunity to feature their cross-platform products and solutions more effectively. This show design will also help attendees find the solutions and exhibitors that best meet their needs. ‘Create’ will be the home of creation, a single place where visitors can find all the tools they need to do their work, whether in broadcasting, videography, streaming, or other industry professions. If attendees are more focused on content distribution and delivery, those tools will be found in ‘Connect’. And if content monetisation is the focus, applicable tools and workflows will be available in ‘Capitalize’. Each of the three show floor destinations will feature educational content presented by industry leaders that will be free to all show attendees. “NAB Show offers access to a full range of media solutions and workflows, and this year’s programme aims to be easier to navigate so you can find what you need,” said Chris Brown, executive vice president of conventions and business operations at the National Association of Broadcasters (NAB). “At the same time, you’ll gain a clearer sense of where the industry is going, the fresh opportunities it presents, and how you can achieve success going forward.” Use code MP07 to register for free access to the events, exhibits and sessions that are open to all. Pre-production to post This is where content finds form. Here, attendees will find the latest tools and advanced workflows elevating the art of storytelling. This is the place for people who want to master their craft. Distribution and delivery This is where content moves next. Here, delegates who want to boost their productivity will be able to explore how cloud computing and media infrastructure is pushing the boundaries of content delivery anytime and anywhere. Reach and ROI This is where content meets commerce. This is the place for people who want to perfect their go-to-market and monetisation strategies by learning more about the strategic solutions and nextgeneration technologies that are creating new revenue streams and fuelling the content economy. Data, AI and automation This is where content gets personal. Attendees who want to automate production, harness data to enrich the user experience and engage new business models to drive reach can explore the technologies that will lead to industry-wide transformation and enable customised, immersive content. Chris Brown, executive vice president of conventions and business operations at NAB
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