F E ATUR E Technology Record asked a selection of Microsoft partners how they are working with its technologies to help produce and deliver content Partner perspectives “Datazoom provides a cloud-native video data platform for over-the-top streaming service observability providing real-time collection and delivery of correlated player, content delivery network, and advertising data. Microsoft Azure provides the highly scalable storage, compute, and analytics capabilities to make data-driven decisions for quality of experience, content engagement, advertising, and revenue for media companies. As an example, we helped create a media workflow monitoring service to reduce the need for network operations centre monitoring personnel across multiple geolocations. We work closely with Microsoft to incorporate exciting innovations applied to the streaming media delivery industry like Anomaly Detection and Metrics Advisor.“ “Microsoft has a powerful media strategy, and by incorporating MediaKind’s innovative audio/video technology into Azure, we become part of a powerful media ecosystem. The framework that Microsoft provides enables our media components to be integrated, orchestrated, and deployed seamlessly at scale. MediaKind’s technology is fundamental to helping customers package, protect and deliver their content using Azure Media Services – the cloud media platform used to stream multiple live events, including the Olympic Games – to millions of online viewers. They can reach more people with the flexibility of Azure Content Delivery Network and increase engagement by using Azure’s Cognitive Services Personalizer and Video Indexer.” “We’ve moved our BRAVO Studio production tools into an Azure environment to allow the industry to both create and access content from anywhere, taking advantage of Microsoft’s ecosystem for user management, Active Directory, secure access, and other services. This gives our customers the tools they need to tell compelling stories with high-quality production, using multiple cameras and audio switching or by inserting other types of media. This enables them to work with teams that are distributed around the world to create content like a professional.“ Mo Goyal Senior Director, International Business Development, Live Media Solutions, Evertz Kerry Travilla Director of Technical Solutions, Datazoom Damien Montessuit Senior Vice President, Global Sales, MediaKind 146
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