147 MED I A & COMMUN I CAT I ONS “As the entertainment technology landscape evolves, it is imperative for organisations like the Society of Motion Picture and Television Engineers (SMPTE) to transform along with its members. Even with a 106-year tradition of harmonising solutions through standards development, SMPTE realised the importance of listening to constituents and providing innovative solutions outside of our usual methodologies. SMPTE created a new initiative – called Rapid Industry Solutions (RIS) – focused on on-set virtual production to prototype new ways to interact and create resources for the collective ecosystem. RIS has brought together virtual production thought leaders worldwide from all disciplines into a non-competitive environment to bring real, rapid solutions for all users.“ “Cinnafilm is porting its gold standard format and frame rate conversion technology, Tachyon, into live streaming transit networks within Azure cloud. “Tachyon Live” solves the most challenging standards conversion challenges such as PAL/NTSC frame rate and format conversions, 24<>25 (low) frame rate conversions, high-quality deinterlacing into progressive formats, and up/down rescaling from SD through UHD resolutions. The new Tachyon Live product will be a connectable service available for live Azure streaming network pipelines, enabling a faster-than-real-time image processing option to ensure optimal playout quality for viewers in various delivery formats. Tachyon Live is powered by NVidia GPU technology and will only be available within Microsoft Azure.” “Avid works with customers and partners to deliver elastic, scalable and efficient production workflows in Microsoft Azure that optimise collaboration for teams producing news, sports, series, film and digital-first content across consumer platforms. We achieve this by leveraging Azure in several ways, including integrating the Avid Nexis media storage file system with Azure Blob storage, auto-provisioning Media Composer editing systems on GPU-enabled virtual machines, and integrating Azure artificial intelligence tools to augment metadata enrichment, which improves search and automates processes.“ Raymond Thompson Senior Director, Partner and Industry Marketing, Avid Lance Maurer CEO, Cinnafilm Kari Grubin Lead of SMPTE’s RIS On-Set Virtual Production Initiative
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