26 MAR K E TWATCH Outdoor goods retailer Bradshaw Taylor is using the Microsoft Cloud to access a unified, real-time view across its brands, respond to customer demand and improve customer service. The company has built a centralised system on Dynamics 365 to replace the individual systems from its seven brands. As a result, customers can now place orders for any of the businesses via a single platform. Schneider Electric and RIB have partnered with Building Transparency, a non-profit that has developed a free and open access tool for organisations to factor embodied carbon (the footprint of the raw materials used in construction) into building information modelling. Building Transparency’s Embodied Carbon in Construction Calculator (EC3) houses a database of digital, third-party verified environmental production declarations, which enable sustainability benchmarking and assessments to help reduce a project’s overall carbon emissions. RIB has developed iTWO costX, enabling clients to use data from embodied carbon rate libraries such as EC3 and Royal Institute of Chartered Surveyors to calculate the embodied carbon of building components. Schneider provides full transparency on carbon dioxide data across processes to help its customers achieve their net-zero goals. Schneider Electric and RIB launch embodied carbon calculator Optimizely opens new office in Dubai Digital experience platform provider Optimizely has expanded its global presence into the Middle East and Africa region by opening a new office in Dubai, United Arab Emirates. Regional vice president Jesper Broberg will lead a team of around 12 customer acquisition and product innovation experts. “This is a big day for Optimizely as we now have a physical presence in the Middle East, one of the fastest growing markets in e-commerce that is adopting new technologies rapidly to further optimise customer experiences,” said Alex Atzberger, CEO of Optimizely. “We are here with an experienced leader, a strong partner network, and a market-leading portfolio of solutions.” Microsoft centralises Bradshaw Taylor’s online systems
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