123 person’s date of birth, dwelling information or demographic data. Meanwhile. you can identify whether an address is multi-residence, what its unique delivery point reference number is, or if it is under construction. You can also carry out geocoding to identify its precise location, among many other details. Finally, organisations must maintain their data through routine cleansing to prevent it from degrading in quality. For example, three million people in England and Wales moved home in 2019, while a further 219,850 got married and 85,000 changed their names by deed poll. Without constant action to ensure that records are kept up to date, these changes will very quickly leave organisations with poor quality data. At Experian, we support organisations of all sizes and sectors as part of our global data quality partner programme. Among these partners is Yodel, one of the UK’s largest courier companies which delivers over 190 million parcels nationwide each year. Using Experian’s address validation and cleansing solutions and its Location Complete dataset, Yodel was able to introduce comprehensive data quality checks and remediation across the channels where it captures postal address. As a result, first-time delivery rates have increased by five per cent, the equivalent of 300,000 additional parcels reaching their intended destination every single year. "We needed a partner that truly understands our business, who we could work closely with, and has the tools to handle the high volumes of data that we are processing,” said Ashraf Adil, director of DevOps at Yodel. “Experian continues to be that partner for us." By placing the power of data and our expertise in the hands of our customers, Experian is helping them to build a better future with confidence. Steve Farr is vice president of solutions and markets, and Sanaz Zarkesh is product manager for Dynamics 365 at Experian
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