197 WHAT YOU SEE WHAT YOUR VISITORS SEE “Around 15 to 25 per cent of website sessions are interrupted by unauthorised adverts injected into consumer browsers, including banners, pop-ups, and in-text redirects, that divert customers to competitor sites. With Namogoo’s Customer Hijacking Prevention solution, online retailers can block these unauthorised interruptions on any web real-estate, significantly improving e-commerce key performance indicators, such as conversion rates, brand loyalty, and lifetime value. Namogoo’s cloud-based solution uses machine learning to monitor and analyse millions of web sessions from the server all the way to customers’ browsers, relying on pattern analysis techniques to classify invasive web activity and prevent it from running. The firm’s proactive core engine leverages thousands of data points related to deep content inspection, statistical analysis, and indicative behavioural patterns in order to reach decisions.” “Having the right products in stock, in the right place, at the right time is imperative for retailers and is the basic requirement for establishing customer loyalty. All the digital marketing in the world won’t help if customers can’t buy what they’re selling. Sunrise has found that Microsoft Dynamics 365 Finance, Supply Chain, Commerce and Customer Experience provide the best platform for retailers to deliver a truly omnichannel retail experience. We often work with brands that have tried to achieve a seamless, buy-anywhere-get-anywhere experience with other systems, and the amount of work it takes to integrate and maintain those systems becomes unsustainable.” Chris Nealon Senior Director, Training and Marketing, Sunrise Technologies “In the digital age, consumers expect a fast, smooth buying experience. Experian’s data validation integration for Dynamics 365 CRM helps retailers including Husqvana Outdoor Products, TruGreen and Sunnyfield validate customer data in real time, streamlining online experiences and reducing check-out friction. The location enrichment capabilities increase delivery rates, improving customer experiences and satisfaction. Plus, the solution helps retailers to identify potentially dangerous users up front, highlighting risk indicators such as disposable emails and phone numbers, misspelt domains, spam traps and more. With Experian, retailers can trust that consumer contact details in the Dynamics 365 CRM are always accurate and reachable.” Byron Highfield Senior Technology Partner Manager, Experian Data Quality Tal Rotman Vice President, Partnerships, Namogoo R E TA I L & CG Namogoo’s Customer Hijacking Prevention solution blocks unauthorised adverts, helping to improve brand loyalty and increase conversion rates
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