199 R E TA I L & CG to acquire new customers because they are typically more cost-conscious. With a loyalty strategy, a company can identify its best customer and then communicate with them in a way that will keep them coming back. For example, if a product is low in stock because of supply chain issues and you know which customers want this product, you can keep the remaining supply for those customers. A true software-as-a-service (SaaS) platform provides organisations with the utmost flexibility in how they design their loyalty and customer experience strategy. With seamless integration with Microsoft products, the Annex Cloud Loyalty Experience Platform does just this, enabling businesses to collect data and create unique experiences for their customers at all touchpoints. Collecting the necessary data to understand and recognise customers at every touchpoint allows organisations to build bonds that continue to grow. The Annex Cloud platform helps firms to build programmes that will track, recognise and reward customers for their engagement, spend, loyalty and advocacy. With over 140 developers solely focused on advancing the loyalty platform, Annex Cloud will remain a leading loyalty SaaS solution working. With one team focused on performance and scalability, a second focused on client needs, and a third focused on new innovation, Annex Cloud is able to support existing clients while also enhancing our platform with new innovations. Right now, we’re growing our engagement suite, adding more enhancements to our surveys, quizzes, contests and gamification products. Erin Raese is the senior vice president of revenue at Annex Cloud The Annex Cloud Loyalty Experience Platform allows companies to create unique experiences for their customers at all touchpoints
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