201 R E TA I L & CG Now, Sunrise Technologies builds on the Microsoft Dynamics 365 Commerce platform to help its customers even further. “The platform receives monthly updates that follow a strategic plan – but that also adapt to customer needs,” says Nealon. “For example, kerbside pickup was on the road map pre-pandemic but was released with numerous additional features to help support contactless scenarios. From our perspective, it’s hard to beat a partner like Microsoft that can pivot and respond to change so quickly.” With its solutions, Sunrise Technologies has helped a number of retailers – including 5.11 Tactical and Patagonia – to embrace the Microsoft stack and provide better customer experiences. “Patagonia implemented kerbside pickup, BOPIS and distributed order management capabilities, turning stores into mini warehouses and ensuring customers could get what they needed quickly and safely when retail stores were closed during the pandemic,” says Nealon. “We’re proud to help bring retail into the 21st century.”
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