203 touchpoints in real time. As such, the user can guarantee consistency across channels and touchpoints and more flexibly add or update promotions. By deploying the solution, the firm was able to reduce the workload associated with managing its multiple loyalty campaign systems for marketing staff. They are now able to spend more time on other marketing activities to further promote the Kika/Leiner brand. Implementing Vynamic Engage has also provided the marketing team with a unified view of all campaigns across all channels, allowing them to better understand spend and results per promotion, and optimise future campaigns. Kika/Leiner was also able to leverage Vynamic Engage’s advanced promotions module. The module features a highly robust promotion calculation engine that is capable of handling high transaction volumes; ideal for Kika/Leiner given its more than five million customer transactions each year. The platform can also run in offline mode, enabling in-store staff to continue to apply discounts and promotions even if there is poor network connectivity in the store. The entire implementation and roll-out of the project took less than six months, as the cloud software did not require any on-premises installations. Vynamic Engage now gives Kika/ Leiner a jumping board for future customer loyalty initiatives, such as introducing a multichannel gift card. Since Vynamic Engage is fully cloud-native, incorporates the latest cloud standards and is built using an API-first design, it offers many opportunities for growth, no matter which software solutions are already installed. In addition, Vynamic Engage gives Kika/Leiner more control and better predictability over future expenses since it is hosted as a service in the cloud by Diebold Nixdorf with a monthly subscription fee. “Diebold Nixdorf ’s Vynamic Engage helped us achieve our strategy of creating a futureproof loyalty platform for flexible campaign management,” said Gaby Schwarz, chief information officer at Kika/Leiner. “The cloudbased solution has improved efficiencies and reduced complexities for us when integrating new promotions, so we finally have a single source of truth.” R E TA I L & CG
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