69 “We must develop solutions that primarily focus on improving efficiency and reducing costs, so they deliver tangible benefits for businesses, whilst also enabling them to simultaneously achieve their sustainability goals and protect their earnings,” says Dann. “Digital technology will be key here.” Dann cites an example showcasing how Publicis Sapient used digital technology to help one of the world’s largest integrated oil and gas companies successfully implement a decarbonisation strategy that has yielded both environmental and economic benefits. “Our client didn’t have the analytical tools to aggregate data regarding the carbon footprint across its supply chain or to combine economic data and constraints to gain meaningful insights, so it was struggling to make impactful decisions,” says Dann. “In addition, the process of aggregating and reporting carbon footprint data was an incredibly time consuming and prone to errors. Automating and enhancing this process would mean quicker and unified business decisions and compliance with both internal and ever-evolving international regulations.” To position the client as a leader in sustainable energy, Publicis Sapient built a Greenhouse Emissions & Energy Efficiency Platform using a highly scalable approach that collects company data from millions of complex assets, including everything from oil compressors to power generators and ships. Publicis Sapient also implemented analytical tools to enable the organisation to identify and report anomalies and pinpoint assets that produce the highest carbon footprint. It also deployed workflow management solutions to democratise, manage and govern the data. To date, the project has yielded impressive results. Since implementing the platform, the client has reduced its carbon footprint by 35 per cent, saved 38 million British thermal units of energy per year, saved $200 million in annual operational expenditure, and created the opportunity to improve energy efficiency by 4.4 per cent. “The automated platform now offers faster data delivery and flexible forecasting, saving hundreds of labour hours on the end-to-end reporting process,” says Dann. “This and other data types are integrated to derive important business key performance indicators. Meanwhile, a unified system allows the client to run different types of use cases, such as climate policy studies on the impact to their portfolio and studies involving the marginal cost of abatement of carbon. Plus, it helps the businesses to meet all necessary compliance and regulatory requirements.” The platform also ensures the organisation stays compliant with evolving regulations by providing alerts when emissions reach regional threshold levels. “The company has also reduced costs thanks to real-time, meaningful data, which it shares with third parties in order to expand its contribution to a healthier environment,” says Dann. “Meanwhile, customers now benefit from having cleaner and less expensive energy. The client has pledged $10 billion to fund similar projects over the next six years and its commitment to its green mission has made local and global headlines, reaffirming its dedication to decarbonisation and strengthening its customer loyalty.” Read the full survey at www.psandmicrosoft.com
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