81 We asked a selection of Microsoft partners about how they are building on Dynamics 365 to provide customers with new business insights and opportunities Partner perspectives “Many businesses needed to take measures to stay afloat and keep their customers safe during the pandemic, which introduced new challenges in gathering accurate customer data and which resulted in the exponential growth of dirty data in their systems. Experian’s independent software vendor applications for data quality management offer validation, standardisation and enrichment of contact records at the point of entry across the Microsoft Dynamics environments. This is vital in helping businesses to check, cleanse and trust their data, attain and retain customers, and build rich customer insights to support improved deliverability, targeting and understanding.” Sanaz Zarkesh Senior Product Manager Dynamics 365, Experian Data Quality Danny Fields Chief Technology Officer, Avalara “With our integrations for Dynamics 365, customers have the added flexibility of technology that can easily adapt to new tax obligations as the business grows. At every stage of the compliance process – registering with tax authorities, calculation, managing tax-exempt sales, and reporting/remittance – we have solutions that automate and streamline tax management. Finance functions that provide little to no value to a business’s bottom line are prime for automation. Our integrations for Dynamics 365 disrupt the status quo of manually trying to manage tax compliance to give customers back that time to focus on growing the business.” “Unfortunately, many Dynamics 365 projects encounter serious struggles or even failure. We've created a health check and recovery plan process called CPR for CRM to get these struggling projects back on track. For organisations just getting started, we've bundled our expertise into a planning process called Powered by LUCK to avoid the challenges that so many of their peers encounter. And for those who are actively using their solution but are finding that administration and data quality issues begin to pile up when not carefully monitored, we've created our Sherpa Plan for data-quality monitoring, mini-projects and continuous improvement.” Geoff Ables Managing Partner, C5 Insight CRM failure research 50 100 70 0 10 20 90 80 60 40 30 2001 to present Per cent Gartner Butler Group Selling Power AMR Research Economist Intelligence Forrester Research Nucleus Research DM News 47 per cent have attempted to implement CRM two or more times
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